The Members Project for American Express: Logo Design
American Express needed a logo for their new initiative, Members Project. A virtual community space to allow American Express cardmembers to converse, vote and submit an idea that would have a positive impact on the world. Encapsulating that concept into a mark while working within the strict American Express guidelines was a challenge.
To meet the challenge we strategically combined a group of silhouettes to represented the card members working together for one great idea to change the world. Then paired that with the world renowned American Express logo type to create fresh new logo for the Members Project.
Role: Art Director