American Express Members Project
American Express wanted a branded experience to build community and create a positive impact on the world.
We created the Members Project brand system within the strict American Express design guidelines and applied it to an immersive website, that allowed card members to submit one idea that would have a positive impact on the world. The site enabled the card members community to thrive as they discussed ideas across message boards, chat room and ultimately vote on one idea that American Express would fund and bring to the world.
The new Members Project branded system was then applied to visual effects for video, web banners, email design, t-shirts and outdoor ad and tent designs.
Role: Creative Direction, Art Direction