Bud Light ''Dude Madness' Website Design
Budlight needed a new global brand site that would serve both as a gateway to regions around the world and a launching pad for its new global positioning, Dude Madness. The new Budlight Dude Madness site had to provide product details, brand-related news, and allow visitors to interact with content while delivering a central site experience that epitomized the core values of the Dude Madness theme.
So we created Dude Pad, an engaging website where visitors can view the TV spots and check their dudeness level via a multiple choice test. Here, you pick from a series of macho/silly images that will ultimately determine how dude-tastic you are.
Role: Senior Designer